BIG FISH GAMES BOOSTS NPS BY 44% WITH canvs
- BY TRIP KUCERA
eBook | 5 min read | February 16, 2022
What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.
Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals. In their talk, Big Fish Games shared an amazing case study of how they were able to analyze unstructured text data from player NPS surveys to improve the experience in their new EverMerge game.
As a bit of background, Big Fish Games is a mobile gaming pioneer with over 20 active titles available. To compete effectively in the hyper-competitive mobile gaming space, Big Fish Games has adopted a “Player Health Program” to optimize the gaming experience. They’ve collected over one million open end responses from net promoter score (NPS) and player feedback surveys to better understand what players love and don’t love so much to grow the “Player Health Program.”
What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.
Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals. In their talk, Big Fish Games shared an amazing case study of how they were able to analyze unstructured text data from player NPS surveys to improve the experience in their new EverMerge game.
As a bit of background, Big Fish Games is a mobile gaming pioneer with over 20 active titles available. To compete effectively in the hyper-competitive mobile gaming space, Big Fish Games has adopted a “Player Health Program” to optimize the gaming experience. They’ve collected over one million open end responses from net promoter score (NPS) and player feedback surveys to better understand what players love and don’t love so much to grow the “Player Health Program.
What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.
Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals. In their talk, Big Fish Games shared an amazing case study of how they were able to analyze unstructured text data from player NPS surveys to improve the experience in their new EverMerge game.
As a bit of background, Big Fish Games is a mobile gaming pioneer with over 20 active titles available. To compete effectively in the hyper-competitive mobile gaming space, Big Fish Games has adopted a “Player Health Program” to optimize the gaming experience. They’ve collected over one million open end responses from net promoter score (NPS) and player feedback surveys to better understand what players love and don’t love so much to grow the “Player Health Program.”
What do gnomes, castles and NPS have in common? They were all critical to Big Fish Games improving player retention, playing time and player revenue through consumer insights.
Last week, Big Fish Games presented alongside Canvs AI at The Market Research Event (TMRE) in Nashville, TN, one of the largest gatherings for consumer insights professionals. In their talk, Big Fish Games shared an amazing case study of how they were able to analyze unstructured text data from player NPS surveys to improve the experience in their new EverMerge game.
As a bit of background, Big Fish Games is a mobile gaming pioneer with over 20 active titles available. To compete effectively in the hyper-competitive mobile gaming space, Big Fish Games has adopted a “Player Health Program” to optimize the gaming experience. They’ve collected over one million open end responses from net promoter score (NPS) and player feedback surveys to better understand what players love and don’t love so much to grow the “Player Health Program.”
